A niche entrant, built for efficiency across BeNeLux.
For Omoda & Jaecoo, part of Chery, IAS works niche based: maximum multi-market efficiency across BeNeLux, studio-based training and product launch training, with e-learning creation built on an AI-first approach.
- Client
- Omoda & Jaecoo / Chery
- Scope
- Niche-based product and launch training, e-learning creation
- Level
- Multi-market, BeNeLux
- Audience
- Sales staff, product specialists, aftersales and network staff
- Formats
- Studio-based training, product launch training, AI-first e-learning
- Services involved
- Product training + didactic design + e-learning development + launch readiness
§ 01
The challenge
A new brand, three markets, and no room for waste.
A new entrant does not have a legacy academy, a trainer pool or a network that already knows the product. What it has is a launch calendar and three markets that are close enough to share a lot and different enough to break a copy-paste approach.
That makes efficiency the design constraint rather than an afterthought. Everything is built once for BeNeLux and adapted deliberately per market, never rebuilt three times.
Studio-based training carries the load: recorded and delivered from a controlled setup so the network gets a consistent product story without pulling everyone into a room for every update. Around the launches, product launch training puts people in front of the vehicle where that is what the task actually requires.
E-learning is produced AI-first. AI accelerates drafting, structuring, scripting and localisation, and every module still passes through didactic design and a human check before it reaches the network. Speed is the point, not an excuse.
§ 02
Roles IAS delivers
The people behind the programme.
Product trainer
Delivers studio-based and launch training for the model line-up across BeNeLux.
Didactic designer
Designs once for three markets, with deliberate points of local adaptation.
E-learning developer
Builds modules AI-first, then finishes them to didactic standard.
Studio producer
Runs the recording setup so output stays consistent and fast to refresh.
Launch readiness lead
Makes sure the network can hold the product conversation on day one.
Project coordinator
Keeps the multi-market calendar, translations and publication in step.
§ 03
How it ran
Build once, publish three times.
The efficiency comes from the sequence: decide the shared core before anything is produced, then let AI take the volume out of production.
- Phase 01
Scope the niche
Which audiences and which capability gaps actually matter for a new entrant in BeNeLux.
- Phase 02
Design the shared core
One product story and one learning structure for three markets, with adaptation points named up front.
- Phase 03
Produce AI-first
AI-supported drafting, scripting and localisation, always finished by didactic design and human review.
- Phase 04
Record in studio
Studio-based sessions that reach the whole network without a national roadshow per update.
- Phase 05
Train the launch
Product launch training with the vehicle present, for the moments where hands-on is the only honest format.
What changed in the organisation.
- One production effort serving three BeNeLux markets instead of three parallel builds.
- Studio-based delivery that keeps the product story consistent and cheap to refresh.
- Launch training focused on the moments that genuinely need the vehicle in the room.
- AI-first e-learning production that shortens time from product information to published module.
- A training setup sized for a niche entrant, without academy overhead it does not need yet.
Outcomes are described qualitatively on purpose. IAS publishes no percentages, satisfaction scores or business results that have not been validated and released by the client.