Insights

Notes on making automotive expertise learnable.

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PHOTO · TBD
Art direction Editorial flat-lay: a printed IAS insights paper, a Moleskine, a Montblanc-style pen and a steel coffee cup on a dark linen surface. Magazine cover energy.
Learning designer and technical trainer reviewing a course storyboard on a laptop in a workshop office
AI in learning
8 min

The real AI opportunity in automotive training has nothing to do with replacing trainers.

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Technician in full high-voltage PPE, insulating gloves with leather overgloves, face shield and arc-rated workwear, working on a de-energized and locked-out high-voltage battery pack behind a safety barrier
Technical safety
8 min

NBN R 03-001: what automotive employers need to know

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Technician back at work on the shop floor two weeks after a training course, tablet in hand next to a lifted vehicle
Automotive learning design
7 min

The real test of automotive training starts after the classroom.

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Service advisor and technician discussing a job card at a busy dealership reception counter
Aftersales learning
8 min

Your dealer network is trained. That doesn’t mean it is ready.

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Technician interpreting live measurement data on a diagnostic tool at a vehicle in a training workshop
Technical training
7 min

Technical content is not technical training.

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Trainer questioning a small group of technicians gathered around a component on a workbench
Trainer capability
5 min

Your trainer is not a human voice-over for PowerPoint.

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Salesperson listening carefully to a couple beside a car in a dealership showroom
Sales and customer conversations
6 min

Customers don’t follow scripts. Why should your sales training?

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§ Who is writing this

Everything here is written from inside the network, not from the sidelines.

Our point of view is not desk research. Alexander and Michael have spent their careers building and running brand academies, technical curricula and workforce programmes for premium OEMs, importers and dealer groups across more than 30 markets. What you read here comes out of that work: what we see failing in workshops and showrooms, what we test in the room, and what holds up once a network has to run on it.

35+ YEARS IN AUTOMOTIVE TRAINING30+ markets100'S PROJECTS MANAGED
Alexander Swannet
Alexander Swannet
PARTNER · CEO

The trainer's trainer. Alexander writes from the room itself: nearly 20 years of building and delivering brand training, implementing strategic training curricula, and designing academies for premium OEMs and importers in more than 30 markets, and a recognised voice on where automotive learning is heading.

  • ·Ex-trainer turned entrepreneur and didactic lead: he has taught the material before he ever designed it
  • ·Thought leadership on learning in automotive, from EV high-voltage to luxury sales process
  • ·Voice of the customer and the industry: what networks, dealer staff and academy directors actually need next
Michael Gastmans
Michael Gastmans
PARTNER · COO

The strategic builder. Michael brings corporate HR experience from international, national and dealer group level, and turns it into the best-practice model IAS runs on.

  • ·Corporate HR at international, national and dealer group level: how automotive organisations really work on the inside
  • ·Best-practice design of qualification and retail HR services: from strategy to execution, leading up to world-wide best practices
  • ·Steering force behind the company's internal growth and experienced project manager, known for his tactical mind
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